A peek inside the head of a gifter

Let’s play a game. Scenario A: You need (want?) a new bluetooth speaker. Scenario B: Your cousin’s graduation is next week and you know that he really wants a bluetooh speaker for his dorm room. Here’s how each scenario plays out: Buying a bluetooth speaker for...

If we build it, they will come.

Let’s talk about the registry market. Do you know any market that has a 90% participation rate? I don’t. I’m pretty sure that 90% of people don’t even pay their taxes. Nine out of ten couples register for gifts for their wedding. Nine out of ten. So take a look around...

We have competitors

Let’s start from the beginning: We have competitors.  That’s a good thing; that means there is a real need and market. There are a number of parties that will offer a gift registry system. It shouldn’t be that hard to find them. But while we’ve got you on our blog,...

How to Change the Game.

Game changers don’t come around too often. Uber, Airbnb and Tom Brady – they all came in and changed the status quo, but are still extremely rare. So what does it take to be a game changer? For starters, you need a huge market. But that’s not enough – you need a huge...