The Hidden Value in Stored Value

Over 21% of Starbucks transactions across their 23,000 stores are completed using their in-app mobile payment system.  Starbucks has not only redefined how we order and pay for coffee, it has also revolutionized in-store mobile payment. Starbucks didn’t use Apple Pay...

Indian Immigration and Gifting

It began innocently enough – our staff began to notice an unusual trend in gifting. Gifting can be an odd business anyway, but here was a puzzle that seemed to defy explanation. While the full spectrum of religions, races and ethnicities use our gifting service,...

Group Gifting Doesn’t Work. Except on Gift Registries.

Ok. Let me explain. Group gifting works great. In fact, it’s a huge business driver in the gift registry space. We simply call it ‘Chipping in’. Why? Because people are busy. Did I lose you? Give me one more chance to explain. Group gifting (chipping in) works when...