It’s very rare for a startup and a client to have similar visions. But when that happens, you know you have something very special.

As we were working closely with the American Greetings team over the past months implementing our gifting solution, the Jifiti team visited the American Greetings campus a number of times.  I personally knew we were on to something big when I kept noticing that the vision American Greetings has painted across the walls of their offices is precisely our value driver at Jifiti.

Working towards making interactions more thoughtful and caring

As time and technology have evolved, meaningful human interactions and expressions have dwindled. If 50 years ago we invested in a physical greeting card or a personalized gift,  today we can settle for a ‘HBD!’ post on a friend’s Facebook wall or a 12 digit virtual amazon gift card (because we don’t know what they really want or need).

We strive for people to express their love and thoughtfulness like we did way back when, yet with the flexibility and ease of the modern day.

Both American Greetings and Jifiti are looking to alter this situation. We strive for people to express their love and thoughtfulness like we did way back when, yet weran-at-agith the flexibility and ease of the modern day.

Today we are proud to announce that American Greetings, the world leader in the greeting cards category, implemented the Jifiti gift solution on their site. Users sending a digital greeting card on Americangreetings.com are now able to attach a thoughtful gift to their e-greeting card.

Why is this so exciting for us at Jifiti? Because we joined forces with the industry’s leading company that cares about enabling thoughtful and loving expressions. American Greetings leads the way in meaningful expressions via greeting cards and we are privileged to allow their users to invest in that same meaningful expression by the means of a thoughtful gift.

If you really want to understand what American Greetings is all about, I suggest you watch their award winning video again about the world’s toughest job. Once you have watched the video, imagine being able to not only send mom a heartwarming greeting card, but also to include a meaningful gift that will make her heart skip a beat.