What if you could know what your shopper is thinking? Safe to assume you’d be able to build a tailor-made experience that was relevant for your user at that exact time and engagement would skyrocket. Sounds like a dream.

Relevance is king when it comes to gifting. Facebook failed with gifting for this exact reason. Just got a notification for a friend that has a birthday? All good, except that it was someone you went to grade school with and haven’t spoken to since, well, grade school.

Jifiti’s Gift Market is available to over 41 million registered users on our partner platforms. By allowing the gift checkout to happen directly on these platforms, we can know exactly where the user is coming from and what ‘gift mode’ they are in.  When someone just received an invitation to a housewarming party, or has a birthday event in their calendar, as soon as they click on the gift button, we know why they are there and build the experience around that.

Facebook failed with gifting because lack off relevance. Just got a notification for a friend that has a birthday? All good, except that it was someone you went to grade school with and haven’t spoken to since, well, grade school.

Jifiti’s systems are set up to recognize the ‘entrance door’ of our users in real time in order to better understand what their intentions are when it comes to gifting.

Here’s an example:

When a gift sender uses Jifiti to purchase a gift for a baby shower, the average gift price is $49. When a gift user uses Jifiti to send a gift directly within an invitation they just received for a baby shower, conversion is 300% (!) higher and the average gift price is more than 10% higher.

If the gift sender needs to browse a general e-commerce site when looking for a gift, or has to answer a series of questions in a ‘gift wizard’ to find a relevant gift, the conversion rate goes down on average by 61% and the average purchase goes down by 14%.

Yet when the shopper is presented with relevant items at the point of purchase, almost as if you read their mind, you’re making their life simple and they are happier to make a purchase, and be even more generous with their spending.

If the gift sender needs to browse a general e-commerce site when looking for a gift, or has to answer a series of questions in a ‘gift wizard’ to find a relevant gift, the conversion rate goes down on average by 61% and the average purchase goes down by 14%.

Jifiti’s systems know that the price of a birthday gift for a 6 year is $32.30 for a physical item and drops to $25 when sending a gift card. Our systems also know that Toys “R” Us gifts sales are 350% higher than Amazon physical gifts, but Amazon gift card sales are 110% higher than Toys “R” Us.

Based on this data that we process in real time, our product management backend algorithm makes sure that each gift sender is matched with the most relevant gifts and retailers for their budget, the gift recipient and the event type.

So maybe we don’t really know what you’re thinking. But our ability to identify your mindset exactly when you need to send a gift is what makes us great at what we do – gifting.